Baghead Labs LLC is not just a technology company; we are a team of seasoned developers, designers, and strategists dedicated to fostering innovation and maximizing opportunities in both established and emerging digital technologies.
Our expertise spans a wide array of services, from creating custom software to building comprehensive digital platforms. We believe in leveraging the full potential of web and mobile technologies to help our clients achieve their digital aspirations. At the same time, we are constantly looking forward, staying at the forefront of the blockchain revolution and its expanding applications. We are committed to empowering visionary organizations, helping them pioneer new frontiers and solve intricate challenges through innovative digital products.
Our team of experienced developers, designers and strategists work with clients to maximize opportunities in both established and emerging technologies.
At the heart of Baghead Labs is a story of friendship and a shared passion for innovation.
It all started with four friends - tech enthusiasts bound by a vision to make their mark in the digital world. United by an insatiable curiosity and drive to solve problems through technology, they set out on a journey to empower businesses and advance the digital frontier.
Collaborating on successful projects, we discovered our synergy and knack for turning ambitious ideas into reality. So Baghead Labs was born - a team brought together by their belief in technology's potential and their commitment to excellence.
Today, Baghead Labs remains true to its origins. We nurture the same pioneering spirit and collaborative ethos that sparked this journey. Driven by a shared goal, our team of innovators, strategists and developers continue to embrace new technologies.
Together, we help visionary clients bring transformative digital solutions to life. Our story is defined by relentless innovation, continuous learning, and empowering businesses in a digital-first world.
And as we write the next chapters, we look forward to facing fresh challenges, exploring new tech frontiers, and making ambitious ideas achievable.
At Baghead Labs, our values are the bedrock of our work. We're dedicated to innovation, always pushing boundaries to deliver cutting-edge solutions. Excellence is our benchmark, and collaboration is our method, believing in the power of collective achievements. Our business is conducted with utmost integrity, combining honesty, transparency, and respect in all our interactions.
We're passionate about empowering businesses, adapting swiftly to the dynamic digital landscape, and driven by a deep love for technology. These values not only define us, but they also guide our decision-making and inspire us towards our vision.
What We Value
Meet The Core
At Baghead Labs, our founding team of Gastón, Lucas, Gerardo and Guido spearhead our mission to drive innovation and adoption of decentralized technologies. We are backed by a core group of experts in engineering, design, marketing, operations and more who turn our vision into reality each day.
Together with a larger team of over 40 professionals, we work collaboratively to deliver excellence for every client. Our collective expertise empowers us to provide cutting-edge web2, web3, blockchain and digital experience solutions tailored to our clients' needs.
We believe in the power of technology to transform and shape the future. We are dedicated to staying ahead of the curve, continuously learning, and embracing the latest technological advancements to deliver innovative digital solutions.
We are committed to delivering the highest quality in everything we do. From our software solutions to our customer service, we strive for excellence and don't settle for less.
We recognize that our strength lies in our ability to work together. We foster a collaborative environment where each team member's contribution is valued, and collective solutions are celebrated.
We believe in conducting our business with honesty, transparency, and respect. We uphold the highest ethical standards in all our interactions, be it with clients, partners, or among our team.
In the dynamic digital world, adaptability is key. We value the ability to be flexible and responsive to changes, always ready to pivot and innovate in the face of new challenges.
At the heart of Baghead Labs is a team of individuals who love what they do. We are driven by our passion for technology, and it is this enthusiasm that fuels our creativity and commitment.
Co-President & Partner
This is the space to describe the team member. Write a brief description of this person's role and responsibilities, or add a short bio with a background summary. Highlight their skills and explain what makes them an asset to the team.
Gastón J. Lavorato
Gastón, a serial entrepreneur and early adopter of blockchain technology, has been advising web3 and crypto teams since 2015. With an economics degree and over 7 years of experience in the blockchain ecosystem, he offers strategic guidance based on real-world client needs as a founding member of Baghead Labs.
Recognizing the transformative potential of emerging technologies for clients in various industries, Gastón brings invaluable perspective. He ensures that the team's decisions align with the vision, driving innovation adoption and addressing tangible business challenges.
As Baghead Labs continues to grow as a leading web3 consultancy, Gastón's startup mindset and blockchain expertise are leveraged to prioritize client success. His principled approach and deep understanding of client needs make him an integral part of the founding team.
Gerardo J. Ruano
With over 15 years of experience leading engineering teams, Gerardo brings a wealth of expertise in delivering complex solutions for clients. He holds a degree in software engineering and co-founded a startup where he successfully managed the development of cloud and IoT systems for major companies such as Cisco and Volkswagen.
Throughout his career, Gerardo has refined his skills in managing multidisciplinary engineering teams and ensuring the timely and cost-effective delivery of client projects.
At Baghead Labs, Gerardo assumes the role of leading the engineering department, combining his technical prowess with strong leadership abilities. He oversees blockchain, web3, and digital experience engineering initiatives, tailoring innovative solutions to meet each client's unique needs.
Gerardo leverages proven methodologies and best practices to uphold the highest quality standards for every client project. His strategic vision and meticulous attention to detail result in the creation of robust decentralized platforms, dApps, and digital products that effectively address real-world challenges.
Lucas F. Ruano
As the head of Baghead Labs' client infrastructure projects, Lucas brings over 15 years of experience in backend engineering and infrastructure management. With two decades of expertise in developing complex systems, Lucas possesses deep technical prowess in managing infrastructure for clients.
In his role, Lucas takes charge of overseeing platform security and infrastructure required to support enterprise-grade performance for client deliverables. His expertise in infrastructure engineering ensures stability, security, and scalability for clients, even as their decentralized solutions experience surging adoption.
Lucas has honed his skills through his work with major brands like Aeropuertos 2000 and Cisco, as well as co-founding a successful web 2.0 software company. This extensive background provides him with valuable perspective on client needs.
With Lucas at the helm of client infrastructure initiatives, Baghead Labs can continue expanding its portfolio of high-performance dApps, blockchain platforms, and web3 ecosystems tailored to each client. His technical leadership guarantees that our client solutions maintain reliability and speed, even at scale.
Guido A. Pineda
Guido, as the leader of Baghead Labs' design department, brings his extensive experience as an art director, specializing in producing high-quality content and productions for top Latin American talents.
His creative expertise grants Guido a deep understanding of engaging audiences and bringing clients' visions to life. In his role as head of design, Guido ensures that every Baghead Labs project meets premium user experience standards, effectively solving real-world problems.
Guido's responsibilities encompass overseeing design across all client deliverables. Whether it's creating intuitive dApps, crafting compelling digital environments, or designing user-friendly analytics dashboards, he applies his artistic eye to enhance utility with visually striking elements tailored to each client's brand and target audience.
Under Guido's leadership, our design team creates decentralized solutions that offer satisfying user journeys, helping our client partners achieve their goals. With Guido guiding our skilled design team, Baghead Labs is well-positioned to deliver both beauty and functionality for impactful emerging tech applications.
Digital Business Analyst
Bárbara, as Baghead Labs' digital business analyst, brings a wealth of expertise to the role. She holds a degree in human resources and has gained extensive experience in both the public and private sectors. Bárbara's career began at Meta4, a prominent private company specializing in cloud solutions for business management.
Building on her previous experience, Bárbara took on the challenge of upgrading legacy systems at CNEA, a public company in Buenos Aires, Argentina. With over 3000 employees, this endeavor allowed her to apply her skills on a larger scale and navigate the complexities of a public organization.
Drawing from her diverse background, Bárbara combines her understanding of human resources and expertise in digital systems to analyze and optimize business processes for Baghead Labs' clients. Her ability to identify opportunities for improvement and implement effective solutions contributes to the success of digital transformation projects.
Marcos E. Pineda
Lead Marketing Strategist
Marcos leads Baghead Labs' marketing department, leveraging over 10 years of experience in planning and executing marketing strategies. His previous role at an agency co-founded by Gastón and Guido provided valuable insight into promoting digital consultancies and emerging tech. Marcos develops comprehensive marketing plans aligned with Baghead Labs' goals, creating impactful campaigns that effectively communicate the company's unique value propositions. With his strategic approach and industry-specific expertise, Marcos plays a key role in driving business growth and establishing Baghead Labs' strong market presence.
Alejandro is an IT professional with over 15 years of experience in developing technology-driven solutions for leading companies in Argentina. His expertise spans information technology advisory, security, networking, and software development. With his extensive knowledge in these areas, Alejandro brings valuable insights and technical prowess to Baghead Labs. He is well-equipped to provide strategic guidance and innovative solutions to clients, ensuring the successful implementation of technology initiatives. Alejandro's wealth of experience positions him as a valuable asset in driving technological advancements and delivering high-quality solutions for Baghead Labs' clients.
Noelia serves as Baghead Labs' Financial Advisor and Accountant, leveraging her accounting degree and experience gained working at a major US firm. After earning her degree, Noelia moved to the United States to gain first-hand insights into American accounting practices and financial regulations. She is also owner and founder of Tax Leaf Millenia, a prominent tax preparation and advisory company.
Research & Trends Advisor
Cecilia brings nearly 20 years of experience as a researcher and cultural analyst. She started as a junior ethnographer doing qualitative research and leading projects for global brands.
Over time, Cecilia evolved from reporting findings to using data for problem-solving across functions. Her expertise became crafting methodologies for UX and forecasting trends.
Now at Baghead Labs as Research & Trends Advisor, Cecilia leverages her analytical skills and cultural insights to inform our digital consultancy services. Her perspective aligns our solutions with emerging user needs.